Domain Registration

When it comes to deciding the best domain names for your brand, most of us don’t really give it a second thought.  In fact, we probably take it for granted.  It’s easy to fall into the presumption that getting a domain name for your business is simply for setting up a website and nothing more.

Well, in actual fact, that’s just the tip of the iceberg. Now, there’s nothing wrong with using a domain name you own to simply host a website and an email address.  Back before the days of Web 2.0, that would have set you up nicely among your competitors and let people know that your brand means business.  As the years have moved on, however, the potential uses for domain names have grown massively.

 It just doesn’t make sense to simply have a domain name like yourbrand.com anymore. There’s a lot more out there. Choosing the right domains, yes plural, we’ll get to that in a minute, can lead to increased brand awareness, from emails to links to social media, in both online and offline advertising.  So, what we here at Re-brand have decided to do is put together some tips on choosing the best domain names for your brand and how to get the most out of them. 

Now when we say, “more than one,” we don’t mean you should go off and register your brand .org or yourbrand.net.  There’s a lot more TLDs, or top-level domains, available these days.  Now these can range from click, link, and social to the more niche options such as .pizza, .accountant and .beer.  So obviously, when it comes to deciding a domain name, you really need to focus on having more than one to increase your options.  With these you can drive more traffic, promote different services and reach multiple different target markets.

So, you now have a collection of TLDs available at your disposal.  Well done, you.  Now while you might not feel the need to use them right away, there’s still one very important reason to obtain them, brand protection.  See, while the wide selection of top-level domains is great for variety, it also means that competitors are able to register domain names that are similar to yours.  What this means is that they could potentially draw customers away from you and towards them.

 I mean, for example, the last thing you want is one of your competitors registering your brand sucks.  That’s just rude.  Remember, every creative domain name that you select is one that your competitor can’t, and thirdly, get memorable domain names for custom short links.  If you’re still using generic URL shorteners to share links online, they probably look something like this. 

Not too appealing, right?  And, not very memorable either.  Well instead, for choosing the best domain names for your links. You know domains that really stand out so you can create custom short URLs that feature your brand name on them.  Unlike generic short URLs these links incorporate a brand’s name, associating you with the content that you’re sharing. 

This, in turn, reinforces brand awareness and strengthens brand recognition. Overall, I think we can agree that having custom domain names for your business is important. Putting that little bit of extra time and effort into it really does make a difference.  So, to recap. When choosing the best domain names for your business focus on registering more than one domain name for protecting your brand, getting memorable domain names for your links.